With globalization, industrial standardization, and shifting consumer habits placing traditional foodways under mounting pressure, the World Food Travel Association (WFTA) today launched World Culinary Heritage Day — an annual global observance, held each April 18, dedicated to celebrating and safeguarding the food traditions that define communities, identities, and destinations worldwide. The observance evolves from World Food Travel Day, which the WFTA has organized for eight years. The rebrand reflects a broader mission and greater global appeal — shifting the focus from culinary travel to culinary heritage itself — while making the day more immediately understood by communities, media, and policymakers worldwide.