As the Caribbean prepares for a busy spring and summer tourism calendar, Colin James, Chief Executive Officer of the Antigua and Barbuda Tourism Authority, says the destination is in advanced stages of readiness to host and capitalize on back-to-back editions of the Caribbean Hotel and Tourism Association’s (CHTA) Caribbean Travel Marketplace, May 12-15, at the American University of Antigua.

Speaking with the Caribbean Tourism Authority, James emphasized the coordinated national effort behind the preparations, noting that public and private sector teams have been working closely to deliver a seamless and impactful experience. Planning spans all aspects of the event, from the structure of the business-to-business meetings to curated opening and closing events designed to showcase the destination. Beyond facilitating commercial exchanges between buyers and suppliers, the strategy includes immersing visiting media, tour operators and MICE planners in the Antigua and Barbuda experience to strengthen their ability to promote the destination globally.