Tourvest Accommodation has launched Tulia, a new safari brand designed to deliver high-quality, experience-led travel at a more accessible price point, alongside the acquisition of the Wild Frontiers Uganda properties and activities business.

The move strengthens Tourvest’s presence in East Africa and expands its portfolio across three distinct offerings: Lemala Camps and Lodges, Adrift and now Tulia — each serving different traveller needs across safari and adventure experiences.