WTM Spotlight Riyadh has been launched to connect the global travel industry with one of the world’s fastest-evolving tourism markets, as Saudi Arabia accelerates its Vision 2030 ambitions across destination development, aviation, hospitality and infrastructure. According to Danielle Curtis, Regional Portfolio Director, UAE, RX, the new event is designed as a focused, curated platform that reflects both sides of the Kingdom’s tourism opportunity: its rapid rise as an inbound destination and its growing influence as a high-value outbound market. Bringing together more than 450 exhibitors, over 6,500 regional and international visitors, and 150 hand-selected international hosted buyers, the inaugural edition aims to move brands beyond interest into practical business development through pre-scheduled meetings, targeted networking and market insight. With Riyadh positioned at the centre of Saudi Arabia’s transformation, the event will provide direct access to local buyers, decision-makers and stakeholders, while encouraging deeper conversations around premium travel, market access, resilience, visitor confidence and long-term collaboration.