The Tourism Authority of Thailand (TAT), together with public and private sector partners, is presenting the Amazing Thailand Grand Sale 2026 from June to August, inviting Thai and international tourists to discover Thai brands, local identity, and creative tourism experiences under the concept Unforgettable Experience of Thai Brands.

Ms. Thapanee Kiatphaibool, TAT Governor, said, “The next value of Thai tourism will come from experiences travellers remember, share, and return to. Amazing Thailand Grand Sale 2026 is designed to make Thai brands a living expression of Thailand’s creativity, from fashion and craft to lifestyle and community products. When a purchase carries a story of place and people, it extends the journey beyond the trip and creates lasting value for Thailand.”