As the England squad prepares to take to the pitch at the 2026 FIFA World Cup today, Wednesday, Gold Medal, the flagship brand of Gold Medal Travel Group is riding the wave of wanderlust with a brand-new USA & Canada campaign.

‘In Focus: USA & Canada’ features a brand-new 132-page brochure plus a dedicated selling guide packed with practical hints, tips and talking points to assist with converting the anticipated client enquiries that major sporting events often generate. In addition to the book – available to order via Tradegate – a microsite with downloadable marketing assets, ready-made social content, and a curated selection of special offers with accessible regional routes into America’s most iconic destinations, is available for agents to use in their selling.