Cunard has hosted its first dedicated fam trip exclusively for homeworkers on board the world’s only ocean liner as it strengthens engagement with the homeworking sector.
21 travel agents embarked on the five-night voyage on board flagship, Queen Mary 2 from Southampton on 5 June, sailing to Le Havre and Cherbourg. 
The fam trip formed part of Cunard’s wider homeworker strategy, designed to immerse agents in the Cunard experience to deepen understanding of the brand, making it easier for agents to confidently bring that story to life for their clients and become long-term brand ambassadors.