Ruby opens Ruby Frida in Stockholm. It is the brand’s first property in Sweden and an electric new addition to its ever-growing global portfolio. Located in the vibrant Stockholm district of Kungsholmen near Fridhemsplan, inspired by the city’s influential music heritage and the creative spirit of the swinging sixties, the 187-room hotel introduces Ruby’s signature character-rich, design-led approach to one of Stockholm’s most connected and fast evolving areas. Ruby Frida combines dynamic social spaces, a design concept deeply connected to Stockholm’s cultural pulse, a 24 serving cocktails and barista coffee, and an effortless guest experience designed around what cosmopolitan travellers value most.