Czech technology startup Flae Robotics, the company behind AI receptionist BE-A, is accelerating its European expansion with its entry into Germany and Austria. The move follows successful deployments in Czech hotels and a recent UK launch, as the company sets its sights on the hospitality market in the DACH region.

BE-A is a front-office operating system for modern hotels. The AI platform automates routine guest communication and front-office workflows – from guest questions and requests to reservations and communication via email, WhatsApp, and voice – operating 24/7 in more than 100 languages. It integrates with hotel systems such as PMS, booking engines, and channel managers.