UN Tourism and The Bench have signed a Memorandum of Understanding (MoU), marking the beginning of a strategic collaboration to advance tourism investment, innovation, and education on a global scale.

The agreement was signed during a formal ceremony in Madrid by Shaikha Al Nuwais, Secretary-General of UN Tourism, and Ali Shahid, Chief Executive Officer of The Bench. UN Tourism has been actively involved with The Bench’ events for many years, including FHS Saudi Arabia which took place in Riyadh last week, and this partnership is a natural next step to further elevate the collaboration.