Starhotels’ I AM STAR loyalty program expands its international reach

Starhotels, Italy’s leading private hotel group by revenue, announces a strategic partnership between I AM STAR, its loyalty program, and Taj InnerCircle – NeuPass, the loyalty platform of Indian Hotels Company Limited (IHCL), India’s largest hospitality company, operating a portfolio of more than 640 hotels across 4 continents and 15 countries.