Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, has announced double-digit growth across all key performance indicators in Q2 supporting positive momentum in H1 2026.

Total revenue reached US$858 million, representing an 11% increase in Q2 2026 compared to the same period last year, while total revenue in H1 generated by the alliance’s portfolio increased by 17% year-on-year to reach US$1.8 billion, reflecting sustained demand across all regions. This performance was underpinned by a 21% increase in room nights in Q2 and 27% year-on-year in H1, highlighting increased guest loyalty and longer stays