The ‘Check In & Check Yourself’ campaign will feature on digital advertising screens around Manchester Airport from 20th July to 7th September.

Breast cancer is the most diagnosed form of cancer among women in the UK, with almost 60,000 new cases each year. Recent polling by Breast Cancer Now and YouGov reveals a deeply concerning trend: nearly half (45%) of UK women fail to check their breasts regularly, and over 1 in 10 have never checked themselves at all, with hectic lifestyles and a lack of habit frequently cited as primary barriers.