With destinations such as Mexico, Brazil and Peru, global brands including Accor, Wyndham Hotels & Resorts and JW Marriott, airlines such as United Airlines and Air Canada, and leading travel technology companies on board, ITB Americas 2026 is establishing the first Pan-American B2B travel marketplace connecting the Americas with global markets.

Just four months ahead of its inaugural edition, ITB Americas, taking place from 10 – 12 November 2026, has reached a major milestone, with 70% of the exhibition floor already sold. The strong market response demonstrates the travel industry’s demand for a dedicated platform bringing together North America, Central America, the Caribbean and South America in one strategic marketplace.