As Jaya House River Park Siem Reap celebrates its 10th anniversary, the independently owned boutique hotel has reflected on a decade of guest booking habits, revealing how luxury travel planning is rapidly evolving. Potential guests now want far more than the traditional (chain) hotels can provide and thanks to the new world (AI) these options are at our individual fingertips.

For the past decade, Jaya House River Park has built its reputation the traditional way – exceptional guest experiences, online reviews and word of mouth. As the award-winning boutique hotel celebrates its tenth anniversary, being different, sincere and having a proven track record is paying off in new ways. Guest data reveals that while travellers are increasingly using AI to plan their holidays, and the qualities that made independent hotels successful haven’t changed – but are being discovered differently.