My Syria’, Syria’s first integrated digital super app bringing together tourism, hospitality, lifestyle and payment services within a single ecosystem, officially launched today under the patronage and in the presence of H.E. Mazen Al-Salhani, Minister of Tourism. Developed by 121 Living with the strategic support and supervision of the Ministry of Tourism, the platform launches at a time of strong momentum for Syria’s tourism sector, with visitor arrivals more than doubling during the first half of 2026 alongside growing adoption of digital services and payment solutions.