The Catalan Tourist Board (ACT) has launched its new international tourism campaign, “Feel Our Culture. Live Catalonia”, a year-long initiative designed to position Catalonia as one of Europe’s leading cultural tourism destinations.

Presented by the Minister for Business and Labour, Miquel Sàmper, at the Teatre Nacional de Catalunya in Barcelona, the campaign forms part of the ACT’s new tourism strategy, “(+) Catalonia, Better Tourism”, which promotes a more sustainable, higher-value and territorially balanced tourism model.