Ireckonu, a leading provider of hospitality technology solutions, warns that AI adoption in hospitality risks falling short without a strong guest data strategy. As hotels accelerate the adoption of AI, the real challenge is not the technology itself, but the quality of the data powering it.

According to Jan Jaap van Roon, CEO of Ireckonu, hospitality is largely operating     with guest information that is fragmented across multiple systems and platforms. This fragmentation prevents hotels from building a single, reliable digital profile of each guest, which is a requisite for successful AI implementation.