Destinations in Southern Europe, particularly Greece, Spain and Italy, are set to experience a significant surge in international demand during the Northern Hemisphere summer season, capturing 11.71% of global international travel intent between June and August 2026, up +2.47 percentage points compared with the same period last year, according to new analysis from The Data Appeal Company / Almaviva Group.

The insights, based on Data Appeal Mabrian’s data intelligence, the company’s Tourism & Destinations division, provide an in-depth analysis of international travel intent performance using the Share of Searches Index* for June, July and August 2026 compared with the same period in 2025.