As the world once again turns its attention to football, Visit Brasil invites travellers to experience Brazil’s culture, hospitality, and energy, with an eye on the FIFA Women’s World Cup 2027

Listening to match commentary on the radio before kickoff. Setting up a goal with flip-flops on the street. Watching the beach turn into a grandstand, a bar become a celebration, and a victory embrace welcome newcomers. In Brazil, supporting a team is a collective experience that begins long before the whistle blows and fills the country’s streets. This is the energy behind Visit Brasil’s new advertising campaign launched in the United States.