The Jamaica Tourist Board (JTB) is returning to Notting Hill Carnival 2026 with Magical Mas, and this year, they’re going bigger. For the second year running, JTB will be masquerading in full costume with the Magical Mas Carnival Band at Europe’s largest street festival as it marks its 60th anniversary – a landmark edition that draws an estimated two million people to the streets of West London each August Bank Holiday weekend.

On Monday, 31 August 2026, revelers are invited to join the Jamaica Tourist Board on the road as Magical Mas 2.0 takes over the streets. Building on a landmark debut year, the partnership returns with extravagant costumes, an expanded lineup, and the kind of true Carnival energy that feels right at home in a 60th anniversary year.