Wellness has become one of the most consequential forces shaping the travel and hospitality industry. Globally, this sector is predicted to be worth USD 1.35 trillion by 2028* – more than double its value in 2022. Thailand is at the forefront of this growth, as wellness seekers are lured by a seamless blend of hospitality, wellness innovation and ancient wisdom.

Against this backdrop, BEING 2026 – Southeast Asia’s only dedicated B2B wellness conference – returns to Angsana Laguna Phuket for its second edition on 2nd September, bringing together the operators, investors and entrepreneurs who are spearheading the growth of the wellness economy.