Dida Holdings, the global AI first travel technology group, today launched Dida MCP*, a new AI native booking gateway that allows approved B2B partners to bring hotel search and booking capability from Dida’s global portfolio of more than 2 million hotel properties directly into their own AI apps, agents, platforms and customer experiences.

The launch addresses one of the biggest gaps emerging in digital travel. AI assistants, superapps, banking apps, loyalty programmes and connected devices are increasingly becoming places where customers plan, compare and decide. But a recommendation is only valuable if the hotel is live, available and bookable at the moment the customer wants to confirm.