European tourism holds firm despite rising uncertainty and changing traveller priorities

European tourism continued to perform strongly in Q2 2026, despite rising geopolitical and economic uncertainty, according to the latest European Tourism: Trends & Prospects quarterly report from the European Travel Commission (ETC).

International tourist arrivals to Europe increased by 5.0% year-to-date compared to the same period in 2025, while overnight stays rose by 4.8%. The stable performance comes despite weaker consumer confidence, rising affordability pressures and disruption linked to the conflict in the Middle East, which affected aviation flows between Europe and certain mid-haul and long-haul markets.