ITB Americas, taking place 10 – 12 November 2026, in Guadalajara, Mexico, continues to gain momentum. With 70% of exhibition space already secured, the inaugural event has confirmed highly qualified buyers from more than 30 countries. Supported by a strong Hosted Buyer Program and the exclusive Premier Buyer Network, ITB Americas is bringing together senior decision-makers from across the travel industry and is set to become the leading Pan-American B2B travel marketplace, complemented by the ITB Americas Conference taking place alongside the exhibition.