IBTM World 2026 has unveiled the first major announcements for its conference programme, taking place from 17–19 November at Fira Barcelona, where storytelling, AI, creativity, resilience and leadership will take centre stage.

Introducing brand-new feature, the Skills Exchange, as well as bestselling author and leading global thinker Will Storr, this year’s programme has been built around a simple question: How do event professionals thrive in an industry that’s changing faster than ever?