ITC has unveiled a strategic evolution to bring together its luxury expertise under one elevated luxury proposition amid a brand refresh. 

Effective from, 2nd September 2026, the evolution will see Inspiring Travel and Spectate come together under the ITC brand, alongside the introduction of ITC Elite which combines the expertise of Elite Travel Concierge and ITC Private Clients to form an even stronger ultra-high-net-worth proposition for clients, partners and suppliers alike.