Hospitality Sales and Marketing Association International Middle East and Africa (HSMAI MEA) has launched the programme for its annual Commercial Strategy Conference under this year’s timely theme of “Resilience. Agility. Results. The spirit that defines MEA”. The HSMAI Commercial Strategy Conference MEA 2026 (CSC MEA 2026) takes place on 17 and 18 November 2026 at Conrad Dubai.
Bringing together the region’s leading hospitality experts in sales, marketing, revenue management and distribution, the programme features 18 hours of learning and insights across 40 sessions, nine engaging content formats, 65+ expert speakers, seven ROCKSTAR award finalists, and four hours of networking to turn conversations into connections.