Virginia Messina, Group CEO of ATTA® said:
“WTTC’s latest Economic Impact Research reinforces Africa as a major global player within travel and tourism, and one of the fastest growing regions following Asia and the Middle East.
“International visitor spending to Africa was up by 5% in 2025 and the continent is outperforming mature markets like Europe (+1.3%) and North America (still below pre-pandemic levels).
“According to the report, Travel & Tourism contributed a total of $211 billion to the region’s GDP in 2024, representing 7.8% of the African economy which was an increase of 9.8% compared to 2019. The sector also supported 27.9 million jobs across the continent, a share of 5.6% of total employment.