Sleep Inn® by Choice Hotels International, Inc. one of the world’s largest lodging franchisors, is ushering in a new chapter for the brand with the opening of its first four new construction properties built under the Scenic Dreams® prototype, a next‑generation design that brings together nature-inspired modern aesthetics, operational efficiency and a deeper commitment to guest wellbeing. Signature elements include regionally inspired murals, calming color palettes, expansive windows that invite in natural light, and spaces that encourage both productivity and relaxation. Early results show that the Scenic Dreams investments are resonating with guests and translating into stronger performance. Hotels that have undergone the renovations are seeing a RevPAR premium of +1.71, and among properties that have completed the majority of their upgrades, guest satisfaction has followed suit—finishing 2025 with an average LTR of 8.36, a 0.25‑point increase year over year.

Sleep Inn Debuts New Design with Openings in Tennessee, Nevada, and Pennsylvania
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