The Tourism Authority of Thailand (TAT) and Dida today announced a strategic partnership with the signing of a Letter of Intent (LOI), selecting Dida as its lead digital distribution partner for the “Trusted Thailand” initiative in the China market.

The agreement was signed at Dusit Thani Bangkok by Ms. Thapanee Kiatphaibool, Governor of TAT, and Mr. Daryl Lee, Group CEO of Dida Holdings.