KAYAK today introduced Ask AI, a new conversational travel planning experience designed to help travelers search, compare, and book trips more easily, as interest surges ahead of this summer’s World Cup.

Building on KAYAK’s mission to make travel search more personalized and conversational, Ask AI is an industry first that lets travelers start planning their trip in a chat—while flight, hotel, and rental car results update live alongside the conversation, combining the ease of AI with the power of a traditional results page.