Cruise Planners, the nation’s largest home-based travel agency franchise network, has introduced another artificial intelligence–powered enhancement to its CP Maxx platform designed to eliminate manual data entry from the cruise booking process.

While several major cruise brands already support automated data retrieval, gaps still exist for smaller cruise lines. Travel advisors often enter booking details for many of these smaller cruise lines manually from cruise confirmations into their CRM system. Using AI and secure API integrations, the new Cruise Confirmation Import feature allows advisors to upload cruise confirmations directly into CP Maxx, their proprietary CRM system. Once imported, booking details are automatically extracted, validated and processed, streamlining workflows, reducing manual tasks, and improving accuracy.